One Point Perspective, a blog

March 14 2014 / Comments Off

The Balance of Art and Commerce

Whenever I’m speaking to a group of photographers (or any other artists for that matter) one of the things I talk about in my work is the importance of striving to maintain a balance between your art (or personal work) and the work you do for hire.  This was one of the first lessons I learned from Marco Lorenzetti whom I assisted for about a million years ago.  I’m not saying that it is actually possible to maintain a perfect balance between the two… but it’s something one should definitely strive for.

Here’s how I explain the dichotomy:  commercial work is something working artists do on a nearly daily basis (I’m talking about people who support themselves with their art).  Some see this daily grind as selling out, or drudgery compared to the pursuit of strictly “personal” work.  I, however, see my commercial work as a way to hone my craft.  My vision has become much more refined through the constant exercise of composing and lighting images for my clients.  Collaborating with other artist (art directors and architects) has allowed this development to proceed exponentially faster than it could have in an isolated practice.  It also certainly helps that my “job” requires the use of high-end tools that most fine artist could never afford.  When I do focus on my own art work, I have wonderful tools at my disposal.

The balance I have found can best be described thusly: my commercial work has trained me to be a better artist and given me the tools so that that work becomes a joy to do.  The fine art work keeps me moving in fresh directions.  It feeds the soul and reinvigorates the work that I do for hire.  While the two are often very different, both in subject matter and in aesthetics, they form a symbiosis that is a delicate and beautiful thing.

Below are the first few of a new series of personal work that I have just begun that is actually very closely aligned with a series of commercial work that I do for Cumberland Furniture.  It has evolved from images that I have pursued under the art direction of Michael Barile, who has been a tremendously inspiring influence.

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December 2 2013 / Comments Off

Solitaire Existence


A favorite client of mine, Cumberland Furniture, recently had us up to their studio for a few days to photograph their new Solitaire line.  We always have a lot of fun working with Rob from Cumberland and Art Director, Michael Barile.  I got to play architect for a few days, configuring walls and floor panels to suit our compositions.  While we most often shoot with HMI and Strobe, I always do these studio shoots with tungsten lighting as it gives us more tools to work with.  I find in general that tungsten sources are easier to create really finessed lighting with.  You can be so much more “surgical” with them than you can with strobe. Everything was shot on our new IQ 260 back with the Arca view camera.


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November 19 2013 / Comments Off

Hometown Filmmakers Make Good!

I’ve just heard that a short film I DP’d, Best If Used By, has been nominated for five awards at this year’s Midwest Independent Film Festival right here in Chicago!  We’re up for Best Short Film, Best Actress, Best Cinematography, Best Screenplay & Best Director!  Phew…  The short has already won numerous awards across the globe and we had an earlier nomination for Best Cinematography at the Madrid International Film Festival.  It’s incredibly awesome to work on something that is a wholly collaborative experience and have it so well received.

If you feel like heading over to Midwest’s voting site, Aemilia, Ed and I would definitely appreciate your vote!

Here is a trailer of the short…



October 25 2013 / Comments Off

THE PIT a new short film with Andy Jarosz

My friend and one Mad Finn, Andy Jarosz recently asked me to DP a short film he was writing with Brian Hamilton. The plot involves murder, infidelity and time travel. Count me in! We had a lot of fun on this shoot. It was pretty low key, lot’s of available light mixed with some moody interiors. It was the first time I really got to dig my teeth into my new MōVi stabilizer which I’m pretty damned fond of now. All shot on my Epic and Cooke Mini S4′s (of course).

These are all one lights out of RC-X. RC3 / RG3 with very little manipulation.


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and a goofy BTS TimeLapse…


September 12 2013 / Comments Off

Designer’s Lounge at the Mart by Gary Lee Partners

This is a lounge that the Merchandise Mart is providing as an amenity to the Architecture + Design community.  The space was designed by Gary Lee Partners in their typical elegant luxuriousness.




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September 12 2013 / Comments Off

Sweet little project for Whitney

This is an interiors project we recently completed for Whitney Architects.  All the spaces are bright, colorful and very playful.  I thought it a perfect home for a company that makes cookies and other sweet snacks.


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July 28 2013 / Comments Off

For a Good Time

We’ve recently wrapped production on a new short film with Aemilia Scott, titled For a Good Time.  Aemilia wrote and directed last year’s Best If Used By, which I also shot.  BIUB has been tearing up the festival circuit since its release, most recently screening at the Madrid International Film Festival where I received a nomination for Best Cinematography.  The new short was shot almost entirely with available light and I found it really interesting to have so little control over the lighting.  We did somehow manage to stage almost every exterior scene with gorgeous back lit sunshine.  I chose to leave my Cookes at home on this project and utilized all stills glass.  On the wide masters I used my Canon 17 & 24mm Tilt/Shifts and for the remainder we worked with Leica R series Primes and Zooms.  Though the mechanics of the stills lenses were not as nice as cine lenses, I think the look speaks for itself.


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June 12 2013 / Comments Off

Herman Miller NeoCon 2013

We’re currently nearing the tail end of a production marathon for this year’s NeoCon. The show is THE BIG annual furniture expo held here in Chicago at the Merchandise Mart. The weeks leading up to the show are always filled with planning, design, construction and outright panic. Every manufacturer works to put their best foot forward while launching new products that are exhibited within stunning showrooms. Thousands of architects and designers converge on Chicago every year for this event. It’s kind of a big deal…

Among a few other showrooms this year, we’ve been spending a lot of our time documenting Herman Miller. It’s a huge year for them with new product launches of some really inspired lines as well as a freshening of the showroom that makes it feel lighter, more airy and open. All that work hasn’t gone unnoticed and they’ll be taking the awards of Best Large Showroom and Best of Competition back to Michigan with them.

During the first 4 days we shot for about 50 hours and produced 20 images. All of which had to be turned around sunday afternoon to launch their website monday morning.  Here’s a bit of our handiwork… and while it’s not quite straight out of camera, each image has only about 15 minutes of post work on it (managed on very little sleep).



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130603_005 Eames Molded Fiberglass is Back!

New for this year was a series of lectures hosted in the showroom.  We had the opportunity to film these wonderful presentations by Eames Demetrius (the grandson of Ray and Charles), Studio 7.5, Yves Behar and several other brilliant presenters.  I really enjoyed hearing about the conceptualization behind many of the products I’ve been photographing and filming the last few years.  I think these forums were an amazing addition to the experience of NeoCon and hope to see more in the future.


April 28 2013 / Comments Off

UrbanWorks UNO Charter School

This is the second UNO Charter School we’ve photographed with UrbanWorks.  The first was back in 2009 and was really a great project to photograph.  In that project, the architects created an inspired environment by reusing an old industrial site.  The more recent school is an all-new structure from the ground up and is equally interesting.


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April 12 2013 / Comments Off

The Smoothness

I’m just back from NAB 2013 and there was a lot of excitement at the show!  RED bombarded us with more announcements than I could even begin to wrap my head around.  Phil Holland, who I got to hang with at the RedUser party has a comprehensive summary of their new offerings here.




One of the things I was most anxious to see was originally announced on Vincent LaForet’s blog shortly before the show opened.  LaForet teamed up with RC Copter manufacturer Freefly Systems to put their new hand-held stabilized camera gimbal through its paces.  The still and video below are from his blog, which goes into great detail about the stabilizer (named the MōVi 10).  Luckily for me they’ve built it just beefy enough to manage a stripped down Red Epic.  I put my pre-order in as soon as I woke up wednesday morning and I was already order number 83.  It’s going to be amazing for walkthroughs of architectural spaces, not to mention how great it will make our workflow on narrarative pieces.  I could go on and on about the new rig, but I think it’s best just to watch the BTS Video.



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