12 Jun Herman Miller NeoCon 2013
We’re currently nearing the tail end of a production marathon for this year’s NeoCon. The show is THE BIG annual furniture expo held here in Chicago at the Merchandise Mart. The weeks leading up to the show are always filled with planning, design, construction and outright panic. Every manufacturer works to put their best foot forward while launching new products that are exhibited within stunning showrooms. Thousands of architects and designers converge on Chicago every year for this event. It’s kind of a big deal…
Among a few other showrooms this year, we’ve been spending a lot of our time documenting Herman Miller. It’s a huge year for them with new product launches of some really inspired lines as well as a freshening of the showroom that makes it feel lighter, more airy and open. All that work hasn’t gone unnoticed and they’ll be taking the awards of Best Large Showroom and Best of Competition back to Michigan with them.
During the first 4 days we shot for about 50 hours and produced 20 images. All of which had to be turned around sunday afternoon to launch their website monday morning. Here’s a bit of our handiwork… and while it’s not quite straight out of camera, each image has only about 15 minutes of post work on it (managed on very little sleep).
New for this year was a series of lectures hosted in the showroom. We had the opportunity to film these wonderful presentations by Eames Demetrius (the grandson of Ray and Charles), Studio 7.5, Yves Behar and several other brilliant presenters. I really enjoyed hearing about the conceptualization behind many of the products I’ve been photographing and filming the last few years. I think these forums were an amazing addition to the experience of NeoCon and hope to see more in the future.