12 Sep Getting Creative with Herman Miller for Small Business
We recently spent a couple days on a Herman Miller shoot here in Chicago. A rented loft space was the backdrop for creating vignettes of a small business, to show off some of HM’s awesome pieces. The trick was to make the space feel super bright and airy. While there was great natural light coming through the windows, it didn’t often carry far into the sets. We augmented with 12×12 silks, softboxes, kinos, strobes and HMI, including our new favorite, the Jo-Leko.